What does an app marketing consultant do?

It depends on the consultant. In my case, I look after your app's organic growth: ASO on the App Store and Google Play, Apple Search Ads at a basic and strategic level, help with creatives, and visibility for your app in answers from ChatGPT and other AI assistants.

Do you run paid ads or UA campaigns?

No. I don't do paid ads or paid UA: I don't manage paid acquisition campaigns. If someone already runs them for you, I work with your marketing team so the listing converts that traffic better.

What does app visibility in LLMs mean?

Getting your app mentioned when someone asks ChatGPT or another AI assistant for an app like yours. I treat it explicitly, as one more channel in your app marketing.

Do you do Apple Search Ads?

Yes, at a basic and strategic level: which keywords are worth going after and how Apple Search Ads fits with your ASO. It is not large-scale paid campaign management.

Which is better for growth, ASO or paid ads?

They are not mutually exclusive, but ASO is the foundation: every user, organic or paid, ends up on your listing. If the listing does not convert, you pay for traffic that does not install. That is why I always start there.

How much does a mobile growth consultant cost?

I do not publish prices: it depends on what you need and how many apps, platforms and languages you have. After the free mini audit I send you a proposal with a fixed-price foundation and optional monthly management.

Services

App marketing consultant for organic mobile growth

I help with your app marketing on the organic side, which is what I do best: ASO, Apple Search Ads at a strategic level, creatives, and getting your app to show up when someone asks an AI assistant.

Updated 17 October 2026Aitor Fernández

Start with a free mini audit of your store listing: no strings attached, no cost.

Book 20 minutes or send me an email

Who it's for

Indie developers who want to grow without relying on an ad budget they don't have.
Mid-sized studios that need someone thinking about their apps' organic growth as a whole, not just the listing.
Companies already running paid campaigns that want to strengthen organic and start showing up in AI assistants' answers.

The problem I solve: a lot of apps depend on what they spend on ads, and the day the budget stops, downloads drop. Organic app marketing takes longer to build, but it's yours and it keeps working when the campaigns are switched off.

What's included

What I do:

ASO on the App Store and Google Play: keywords, listing, A/B tests, In-App Events and localisation.
Apple Search Ads at a basic and strategic level: which keywords to target and how it fits with your ASO.
Creatives: hands-on help creating screenshots, icons and video built to convert.
App visibility in LLMs: getting your app into the answers ChatGPT and other AI assistants give when someone asks for an app like yours. This is what sets me apart most: I work on it explicitly, just like the listing.
Monthly measurement: impressions, downloads from search and from browse, listing conversion rate and keyword rankings. Monthly, because a week is too short for organic to move.

What I don't do: paid ads or paid UA. I don't manage paid acquisition campaigns. I'm upfront about it so there are no misunderstandings: if you need them, I can work alongside whoever runs them so your listing converts that traffic better.

The experience behind it

Around 10 years in digital marketing and 7 in ASO, always focused on organic growth:

Qué Móvil Me Compro (CEO, 2017–2021). We competed on Google against the big sites of the day with long-tail organic keywords such as "best phones under 300 euros", "best phones for kids" or "phones for older people". That's where my SEO foundations come from.
Atalana Games (co-founder and CMO). Over 1 million organic downloads with idle games, right in the genre's boom and against fierce competition, thanks to keywords and a lot of localisation.
App Radar (2021–2022), one of the best-known ASO platforms and agencies in the industry. As an App Marketing Specialist I did ASO consulting for the platform's largest accounts: games with tens of millions of users and global brands such as 8 Ball Pool (over 1 billion downloads), Golf Battle, World of Warships, Kingdom Rush and Adidas Running.
CoinMarketCap. I owned it end to end: the app wasn't optimised for any country, so we expanded it into global markets, working down from tier 1 to tier 4 countries, to win impressions.
Conversion training: the CXL Conversion Optimization Minidegree (2023), which I apply to creatives and the listing.

How we work, in 4 steps

Free mini audit. If your app is already live, I review your listing and tell you what I'd change first. No commitment.
Proposal. A fixed-price foundation covering whatever has the most impact in your case, plus optional monthly management.
Paid upfront, no lock-in. You pay before each phase starts and can stop whenever you want.
Work and measurement. I make the changes and measure every month what worked and what comes next.

Frequently asked questions

What does an app marketing consultant do?: It depends on the consultant. In my case, I look after your app's organic growth: ASO on the App Store and Google Play, Apple Search Ads at a basic and strategic level, help with creatives, and visibility for your app in answers from ChatGPT and other AI assistants.
Do you run paid ads or UA campaigns?: No. I don't do paid ads or paid UA: I don't manage paid acquisition campaigns. If someone already runs them for you, I work with your marketing team so the listing converts that traffic better.
What does app visibility in LLMs mean?: Getting your app mentioned when someone asks ChatGPT or another AI assistant for an app like yours. I treat it explicitly, as one more channel in your app marketing.
Do you do Apple Search Ads?: Yes, at a basic and strategic level: which keywords are worth going after and how Apple Search Ads fits with your ASO. It is not large-scale paid campaign management.
Which is better for growth, ASO or paid ads?: They are not mutually exclusive, but ASO is the foundation: every user, organic or paid, ends up on your listing. If the listing does not convert, you pay for traffic that does not install. That is why I always start there.
How much does a mobile growth consultant cost?: I do not publish prices: it depends on what you need and how many apps, platforms and languages you have. After the free mini audit I send you a proposal with a fixed-price foundation and optional monthly management.

Related service

Free mini audit

Could your store listing be winning more downloads?

If your app is already live, I will review your listing for free and tell you what I would change first. No strings attached, no cost.

Book 20 minutes