More organic downloads on the App Store and Google Play, without paid ads.
Who I work with
I mostly work with indie developers and mid-sized studios: people who already have an app live, or are about to launch, and want downloads that do not depend on paying for them every month.
I also work with larger teams, like Binance or CoinMarketCap, where ASO is one more channel inside a structure that already works.
The apps
From indie games to one of the most used crypto apps in the world.
Career
I built Qué Móvil Me Compro knowing nothing about SEO. I learned by ranking it, and that got me my first job in apps.
Four of these are my own ventures: I founded them. The app ones add up to over 5M downloads, plus two iOS apps and two websites I build and run on my own.
“We're moving from Search Optimization to Discovery Optimization: if an AI assistant can't clearly understand what your app offers, you basically don't exist.”
Applift – 2026 App Marketing Predictions
January 2026
One of the 7 experts Applift invited to share their app marketing predictions for 2026.
See the post on LinkedIn ↗Services
I'm an ASO and app marketing consultant. Each service has its own page: who it's for, what's included and the experience behind it.
I run your app's ASO day to day, without a full-time hire.
Long-tail keywords, localization, icons and In-App Events for games.
What's holding your downloads back, what competitors do and what to change first.
Organic growth: ASO, Apple Ads (formerly Apple Search Ads), creatives and AI visibility.
What moves the needle first: icon, keywords and screenshots.
Your listing ready before release and keywords worked from day one.
Metadata, screenshots and icon localized per market, with native keyword research.
Description, store listing experiments and Android vitals to rank on Google Play.
Keywords, organic Custom Product Pages and In-App Events on the App Store.
How I work
No forty-page proposals, no long lock-ins. This is what happens if you get in touch.
If the app is already live, I look at the listing and tell you what is visibly wrong: keywords, title, screenshots, category. No commitment, no cost.
Two blocks. An ASO foundation, fixed price and defined scope. And, if it suits you, monthly management to keep iterating.
Keywords, listing, creatives, A/B testing and launches in the stores that actually suit your app, not in all of them by default.
Results in plain sight from day one, and every next decision made on that data rather than on hunches.
Paid upfront · No lock-in · The foundation can be hired on its own
Twenty minutes, no commitment. If I don't see anything worth doing, I'll tell you.
Book 20 minutesHow I can help.
Core service
Organic visibility in every store your app can live in, and a listing that converts.
Websites and tools built with AI, from idea to production in days instead of months, and then ranked: on Google and inside answers from ChatGPT, Perplexity and Google AI Overviews.
See the proof on my own sites ↓Websites, SEO & AI visibility
The other half of what I do: take an idea to production in days with AI, then make sure it gets found. Technical and content SEO for Google, and visibility inside AI search answers, which is where more and more people now start looking.
I don't preach it in the abstract. These are my own sites, and these are their Search Console reports over the same period.
The sites
Google organic search. Clicks are real visits: someone searched, saw the site in the results and came in.
Google generative AI features. These are impressions, not visits: the times the site appears cited inside an AI-generated answer, in AI Overviews and AI Mode.
My own projects, not clients. Names withheld by the owner.
Google organic search
Own project · personal finance niche
1.24K clicks · 107K impressions
Jun 22 — Sep 23, 2026
Starts at around 5 clicks a day and ends the period above 30, with the sharpest jump from late August.
Google organic search
Own project · utilities niche
898 clicks · 20.2K impressions · average position 7.7
Jun 22 — Sep 23, 2026
Practically zero through July; from August it never drops back, closing with days above 35 clicks.
Google generative AI features
Own project · personal finance niche
12.6K impressions
Jun 21 — Sep 23, 2026
Flat until late July; from August it climbs steadily, nearing 600 impressions a day.
Google generative AI features
Own project · utilities niche
1.93K impressions
Jun 21 — Sep 23, 2026
Practically zero until mid-August; from there it takes off and holds above 100 a day.
Same two sites, same period, growing at once in Google and in AI answers. I build them, rank them and maintain them on my own, and it is exactly the same work I can do for a client.
See website services →FAQ
Let's talk
Twenty minutes on a call, no commitment and no sales deck.
CXL
Conversion Optimization Minidegree (CRO) · 2023
The Power MBA
Business & Digital Marketing Program · 2017–2018