2017
Qué Móvil Me Compro
CEO & founder
Dec 2017 — Jan 2021
I built a phone recommendation site so that choosing a smartphone stopped being a chore. I learned SEO fighting for the Spanish tech SERP.
SEOSEMUser acquisitionWordPressSocial mediaContent
ASO & App Growth
Getting apps to the top of the stores since 2019.
- years in digital marketing
- 10years in digital marketing
- years in app marketing
- 7years in app marketing
- apps worked on
- 35apps worked on
Scroll
02
The cast
Every app that has passed through my hands, from viral games to one of the most used crypto apps in the world.
03
Chapters
From a phone review site in Málaga to the CoinMarketCap listing across five stores.
2019
Redvel Games
ASO Consultant
Jan 2019 — Mar 2021
My way into apps. Keywords, competitors and A/B testing across a catalogue of football games on iOS, Android and Huawei.
Keyword & competitor researchCRO & A/B testingMonetisation & performanceLaunch marketing
App StoreGoogle PlayHuawei AppGallery
Apps
2019
VlezGames
Co-founder
Jun 2019 — Aug 2021
We bought forgotten mobile games, improved them with freelancers — new features, levels, monetisation — and relaunched them with ASO. 2M+ downloads in total.
ASOMonetisationProduct managementFreelance team management
App StoreGoogle PlayHuawei AppGallery
Apps
- Knife Throw Royale 1M+ downloads on Google Play
- Knife Throw Royale 2 700K downloads after full redesign and new ASO
2019
Atalana Games SL
Co-founder / CMO
Dec 2019 — Dec 2023
A five-person studio specialised in idle games. I ran all the marketing: 3M+ downloads across platforms.
ASODigital marketingSocial media
App StoreGoogle Play
Apps
- Idle Island Tycoon: Survival 500K+ downloads on Google Play
2021
SEO Alive
ASO Manager
Mar 2021 — Nov 2021
I led the agency's ASO and App Marketing department for international clients, from viral games to photography communities.
Client managementCROA/B testingPush notifications
App StoreGoogle Play
Apps
- JustFall.LOL Millions of downloads
- 1v1.LOL Tens of millions of downloads
2021
App Radar
App Marketing Specialist (freelance)
Nov 2021 — Feb 2022
ASO consulting for the platform's large accounts: games with tens of millions of users and global brands.
Client managementASO consulting
App StoreGoogle Play
Apps
2022
Binance / CoinMarketCap
ASO Manager
Mar 2022 — Jul 2023
I laid the ASO foundations for one of the world's most used crypto apps and launched it on Huawei AppGallery, Oppo App Market and Amazon Appstore.
ASO foundationsKeyword & competitor researchCRO & A/B testingReviews & share promptsLocalisation for key markets
App StoreGoogle PlayHuawei AppGalleryOppo App MarketAmazon Appstore
Apps
- CoinMarketCap Launched on Huawei AppGallery, Oppo App Market and Amazon Appstore
2024
West520 Consulting
ASO Manager
Jan 2024 — Today
I manage six Social Casino and Daily Fantasy Sports apps across Google Play, the App Store and Samsung Galaxy Store, with In-App Events and organic Custom Product Pages.
ASO on Google Play, App Store and SamsungReviews & sharingA/B testingIn-App EventsOrganic Custom Product Pages
App StoreGoogle PlaySamsung Galaxy Store
Apps
+6 apps under NDA
2026
Estudio propio
Founder
Jun 2026 — Today
My own products: two SwiftUI iOS apps and two web tools. Here I own the whole funnel, from the first line of code to conversion.
Product & developmentASO & SEOPaywall & conversion
App Store
Apps
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Consultor ASO freelance
ASO Consultant
Alongside
Alongside everything else: audits and multi-language ASO for third-party apps, from dating to animation and survival.
ASO auditsMulti-language ASO
App StoreGoogle Play
Apps
- FlipaClip Tens of millions of downloads
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Own studio
My own products. Here I don't advise: I build, I launch and I answer for the numbers.
- View project ↗
Ferro
A SwiftUI strength-training app, localised into 30 languages.
Live on the App Store
- View project ↗
HouseSaver
Plan the savings for your house deposit, month by month.
Live on the App Store
- View project ↗
noentiendominomina.com
The tool that finally explains a Spanish payslip.
Live
- View project ↗
precioalquiler.com
A calculator for what rent actually costs in Spain.
Live
05
Services
How I can help.
Core service
ASO & App Marketing
Organic visibility in every store your app can live in, and a listing that converts.
- ASO audit
- Keyword strategy
- Multi-language localisation
- Store listing CRO and A/B testing
- In-App Events and Custom Product Pages
- App Store and Google Play launches
- Launch and ASO on alternative stores: Huawei, Samsung, Oppo and Amazon
AI-built websites
Websites and tools built with AI, from idea to production in days instead of months.
The proof: my own sites
SEO & AI search visibility (GEO)
Ranking on Google and showing up in the answers of ChatGPT, Perplexity and Google AI Overviews.
The proof: my own sites